Sources of Information | Category | Types of Information we collect | How we use it | Third parties with whom we may share this information |
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You when you visit our Site (including your online activities on our Site), make an inquiry about any of our community or home (through our Site, in person, or by phone), make a service request on our Site, visit or live at one of our properties or communities, enter a promotion or competition conducted by us, engage with us on social media, or otherwise interact with us through posting content on our Site, or communicate with us via phone, fax, chat or email. We may also collect information from third-party sources such as FPI Management, Zillow, BDX/The New Home Source, AtlasRTX, third-party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals. | Identifiers Commercial Information | Name, signature, mailing address, telephone number, email address, date of birth, location, broker name, lot number, best times to reach you, type of service request, description of work requested, permission to enter your home if making a service request. Services considered, purchased, reviewed, or other purchasing or consuming habits such as home preference and purchasing timelines | To keep you informed of our offerings, services and promotions, and to provide you with community information as applicable, through marketing communications, newsletters and other information and materials you have chosen to receive. To contact you directly (via email, text message, postal mail, or telephone) regarding specific properties or other offerings about which you have requested updates. To process registration requests when you register for our programs or services, or otherwise administer your participation in our programs or services. To provide you with a customized user experience; To send promotional communications or marketing offers (unless you have requested that we not send such communications); To improve our business operations, properties, communities, services, Site, and social media; For marketing, research, legal, and other business purposes; To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. | Consultants, service providers, and contractors that we use to support our business and operations (e.g. vendors hosting or operating our Site, customer management systems like New Star Sales, entities that deliver marketing messages and advertisements such as Google and Facebook , and fraud detection service providers) who have agreed to keep the information confidential and use it only to provide the applicable services; Third party companies we work with who help to gather information from you or help us to communicate with you, assist with data analytics, such as AtlasRTX; Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Cresleigh Homes Corporation or its affiliates including any negotiation thereof; and Third-party sponsors of contests, sweepstakes, discounts, and promotions that you enter into. |
Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your use of our services, your online activity on our Site, and on our social media channels or through our third-party sources. Third-party sources such as FPI Management, Zillow, BDX/The New Home Source, AtlasRTX, third-party service providers, travel agencies, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals. | Internet/Network Activity Geolocation Data | IP address, your device information, domain name, browsers you used to access our Site and services, webpages viewed, time spent on webpages, links clicks, transactions entered into and site-navigation patterns Location of your computer or mobile device using geolocation and other technology such as GPS, Wi-Fi, Bluetooth and cell tower proximity | Analyze and track usage of our services including our Site and social media accounts; Determine the popularity of our property/community, Site, and other related services; Better understand how you use our Site and services; Develop new service offerings; Enhance, modify, or improve our Site, business, services, and products; To send promotional communications or offers including invitations to events, taking surveys, and participating in promotions (unless you have requested that we not send such communications); For other marketing, research, legal, and other business purposes; To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. | Consultants, service providers, and contractors that we use to support our business and operations (e.g. vendors hosting or operating our Site, customer management systems like New Star Sales, entities that deliver marketing messages and advertisements such as Google and Facebook, and fraud detection service providers) who have agreed to keep the information confidential and use it only to provide the applicable services; Third party companies we work with who help to gather information from you or help us to communicate with you, assist with data analytics, such as AtlasRTX; and Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Cresleigh Homes Corporation or its affiliates including any negotiation thereof. |
From you when you visit our sales office at any location | Employment Information | Employment and education history, information contained within your resume. | To evaluate and present the best property types and plans to you; and For general pre-qualification purposes. | Consultants, service providers, and contractors that we use to support our business and operations (e.g. entities providing customer management systems like New Star Sales, who have agreed to keep the information confidential and use it only to provide the applicable services; |
Your in-person visit to our properties or communities, including but not limited to our lobby, parking lot, and other general areas. | Biometric Information | Photographs, video, [face, voice, etc] | To maintain and preserve the security and safety of our guests, tenants, home owners, employees, premises, and property; Improve our premises and tenant, homeowner, and visitor experience; and To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies. | Third party service providers such as security services, vendors hosting our data; Third parties including management service providers such as FPI Management; and Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests |